The underline philosophy behind Health club/Fitness center is to promote it to serious users instead of merely being a fad satisfier.
With growing awareness among clientele towards a fit body and mind, we at fitness center, must strive to contribute our share towards building and maintaining health awareness among our users.
The concept is to create more than a mere health and fitness center. It should be a complete and independent body in itself. Besides membership and user charges the income may be increased by selling health related merchandise e.g. Health magazine, book, T-shirts, Caps, Drinks and food etc...
Innovative methods for marketing and brand promotion must be thought of and put into action. We must strive to be ahead of guest requirements with each element getting its due.
Eminent personalities may be approached to hold seminars on various health aspects for members and non members to familiarize them with effective health related topics.
Selling/Display of merchandise
Progress monitoring programs for guests
Health club promotion:--through leaflets,posters,banners,tent cards & Videos
Outdoor activities:--arrange for Health club members
Effort must be made to keep activities taking place at regular intervals for which a calendar of events may be prepared at the beginning of financial year.
NOTE: Besides the guest programs, there may be activities for staff and executives for stress reduction and neuromuscular co-ordination to create a feeling of general well being. These activities may be planned along with
Staff medical consultants.
Peak usage Timing
Weekdays 5:AM --9:00 PM
Weekends 10:00AM-2:00 PM
TOTAL MEMBERSHIP IS SUGGESTED NOT TO EXCEED 150 MEMBERS
It is important to note that according to a study conducted 75% of the various hotel, guest houses look flora health club. However, only 17% actually use the facility. Primary market of socially conscious, affluent guests from local areas. The catchments area remains the immediate surroundings.
Awareness of the guest may be created by use of
* In house tent card. * In house video channel viewing. * Information handouts * Education sheet for guests * Promotional features for Health club e.g. gifts, souvenirs etc.
LOCAL AREA AWARENESS
* Advertising through local newspapers/magazines. * Health club brochures/mailers for distribution. * Promotional signatures in public areas
PROPOSED ANNUAL MEMBERSHIP FEES
(Exclusive of swimming pool usage.)
5 year life membership:
(Exclusive of swimming pool usage)
Additional charges of? For single and for couples? May be added for swimming Pool. Also, children below 12 years may be given an add-on membership.
Single /couple / life membership ratio::: 30:60:10
MEMBERSHIP subscription using proposed slab system
S. No. Prior to opening 1st. 3rd
1. Memo. Fees.
2. No. Of memo.
3. Pot revenue (1x2)=?
Divided into four Phases three monthly each
Half yearly Revenue: Single Double Total
Second Half Revenue
One Year revenue
App. Expenses on H. C
CHILL SHOWE. MULTIGYM(16)
BODY SHAPER WITH FAT ANALSER
FACILITY AREA FOR MALE & FEMALE STAFF
STEAM 10X10 Sq. Ft. (Same)
JACUZZI 8 Ft. Diaz. (Same)
SAUNA 10x10 Sq. Ft. (Same)
MASSAGE 10X10 Sq. Ft.